How To Turn Off iPhone’s Ad Tracking
When shopping for a smartphone, a majority of iPhone users say that default privacy settings are a significant factor in their purchase decision. 
 
This is not a surprise, as much of Apple’s recent marketing has been around their commitment to privacy. However, half of iPhone users do not know that there’s a unique ID on their phone, called identifier for advertisers (IDFA), that tracks their app activity and sends it to third-party advertisers by default, says Mozilla.
 
According to a recent Mozilla-Ipsos poll, conducted in October 2019, a majority (61%) of iPhone users, who are aware of IDFA, do not know how to disable it. 
 
Given a choice, a majority (54%) of iPhone users would want IDFA to be reset automatically at regular, or at least a few times per year, intervals, the poll, conducted among 1,007 residents online in English across the US, says.
 
 
In a release, Mozilla says, “A majority report being concerned with third parties tracking activity on downloaded apps and website visits (57% for each) and around 41% are concerned with third parties tracking content that is watched or streamed, such as videos.”
 
The poll was conducted to know about iPhone and Android smartphone users' preferences and their awareness of online privacy. 
 
The poll finds that more than half of Americans (about 57%), whether iPhone or Android users, are concerned that the apps they download and websites they visit on their smartphones are being tracked by third parties.
 
Mozilla says it first began thinking about the iPhone IDFA last April, when Apple launched its 'Privacy. That’s iPhone' marketing campaign. "In many ways, Apple is a champion of privacy — but we thought the new slogan misrepresented exactly what goes on with iPhones and IDFAs. Indeed, the IDFA is a lot like a salesperson following you from store to store while you shop, recording everything you look at," it says.
 
Mozilla then launched a petition urging Apple to automatically reset users’ IDFA every month. At present, iPhone users can disable IDFA, but have to do so manually; there is no option given to Android users to disable ad tracking. 
 
Automatic resets would make it harder for companies to build profiles of users over time, says Mozilla and adds, "We hope today’s poll findings will increase pressure on Apple to make this move — and put pressure on Android providers to provide strong privacy features, too."
 
How To Turn Off Your iPhone’s IDFA (ad tracking ID)
 
A. iPhone, iPad, or iPod touch
1. Go to Settings > Privacy > Advertising.
2. Turn on Limit Ad Tracking.
3. Also reset ‘Advertising Identifier’, periodically.
 
 
B. Apple TV
1. Go to Settings > General > Privacy.
2. Turn on Limit Ad Tracking.
3. Also reset ‘Advertising Identifier’, periodically.
 
 
C. Turn Off Location-based Ads
1. Go to Settings > Privacy > Location Services > System Services.
2. Turn off ‘Location-Based Apple Ads’.
 
 
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    COMMENTS

    Aditya G

    4 weeks ago

    All privacy-related stuff should, by default, be opted-out. It is up to the consumer to opt-in for services they want. Unfortunately, this is not the case -- even for Apple who are supposedly regarded as paragons of privacy. This whole maze of opting-out presents a strong case of switching back to analog tech. I use an iPhone and I'm waiting for Nokia Flip 2720. It's time for a digital detox.

    Google Go: A Lighter, Faster Search
    Google Go has all the core Google features; but it offers them in an app that takes up minimal storage space and works well even if you have a weak data connection.
     
    The search results are optimised to help you save up to 40% of your data. The best part is that Google Go takes up considerably less space on your phone (it weighs only a little over 7MB) and works well even when you have a spotty Internet connection.
     
    You can point your camera to any text and make Google read it. Besides, you can explore the latest trending topics just by tapping Search. You can even tap on ‘Images’ or ‘GIFs’ to find the best photos and animated greetings to liven up your chats.
     
    Whatever you are looking for on the Internet, Google Go makes it fast and easy for you to find! Try it today and you will be amazed at the speed and convenience of such a compact package.
     
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    COMMENTS

    Nithin lakshmanan

    1 month ago

    Any idea on iOS release ?

    Facebook agrees to pay 500,000 pound fine to UK over Cambridge Analytica
    Facebook has agreed to pay 500,000 pound fine as part of a settlement with UK's data protection watchdog over the Cambridge Analytica scandal.
     
    In 2017, the UK's Information Commissioner's Office (ICO) commenced a formal investigation into the misuse of personal data in political campaigns.
     
    The social networking giant had initially appealed the penalty. The ICO then pursued its own counter-appeal.
     
    But finally, Facebook has agreed to pay the 500,000 pound fine but has made no admission of liability in relation to the fine.
     
    "The ICO welcomes the agreement reached with Facebook for the withdrawal of their appeal against our Monetary Penalty Notice and agreement to pay the fine," said James Dipple-Johnstone, Deputy Commissioner of the ICO.
     
    "The ICO's main concern was that UK citizen data was exposed to a serious risk of harm. Protection of personal information and personal privacy is of fundamental importance, not only for the rights of individuals, but also as we now know, for the preservation of a strong democracy."
     
    "We are pleased to hear that Facebook has taken, and will continue to take, significant steps to comply with the fundamental principles of data protection," Dipple-Johnstone said.
     
    Facebook said it wished it had "done more to investigate claims about Cambridge Analytica in 2015."
     
    "We are pleased to have reached a settlement with the ICO," said Harry Kinmonth, Director and Associate General Counsel, Facebook.
     
    Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.
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